The Gallery
Brand development, website design & marketing strategy for a hair salon
Overview
The Gallery is a salon dedicated to delivering premium hair styling, creative expertise, and an exceptional client experience. To align their digital presence with their high-end service, a comprehensive brand refresh was undertaken—spanning responsive website design, promotional collateral, and high-impact social media assets. The updated identity captures the sophistication and creative energy of the salon, ensuring a consistent, polished look across every customer touchpoint.
Print Advert Design — Elegant print advertisements crafted for regional magazines and high-end publications.
The Creative Approach
Brand Strategy & Visual Refinement: Elevating the salon’s existing reputation with a refined aesthetic, sharp typographic hierarchy, and consistent visual styling.
Website Experience: Designing a fluid, mobile-first website that simplifies booking inquiries, highlights salon collections, and establishes an inviting online storefront.
Digital & Social Marketing: Crafting animated social assets, campaign launches, and client review features designed to drive online engagement and keep the salon front of mind.
Print & Promotional Collateral: Producing high-quality print advertisements, promotional materials, and in-salon collateral that reinforce the brand's premium positioning.
Social Media Content Creation — Cohesive visual content designed to increase audience reach and maintain brand consistency online.
Promotional Marketing Materials — Direct marketing collateral and promotional print assets aligned with seasonal campaigns.
“Matt has a unique way of extracting the essence of what you want to achieve with your brand. We started working together on a host of projects ranging from an overhaul of our website to creating inspiring and communicative posts for social media. His eye for detail and consistency in his approach is refreshing and inspiring.
He is on time and on budget, always, and I am excited about our growing working relationship. Our website has had incredible feedback and our engagement on social media has grown.
I would be happy to recommend Matt for all things graphic design and for being a genuine and honest bloke.”
CONCEPT DESIGN CREATIVE DIRECTION PRODUCTION