The Speaking Mentor
Creating an elevated, cohesive brand identity for a public speaking mentor, designed to attract and engage high-value executive clients.
Overview
When Chris Murphy, AKA The Speaking Mentor looked to pivot towards a more lucrative, executive-level audience, his visual identity needed to reflect the premium quality of his coaching.
A sophisticated graphic language was created to complement the existing logo, tailored to build immediate trust and authority. Every client touchpoint was designed to feel polished and cohesive; from bespoke LinkedIn assets and presentation decks to direct mail pieces, exhibition displays, and course certificates. The result is a sharp, confident brand system that positions Chris seamlessly in front of high-value corporate clients.
The Creative Approach
Bespoke Graphic Language: Moving beyond a simple logo, a flexible graphic language was developed to deliver depth, executive polish, and an instantly recognisable look across all print and digital collateral.
Premium Typography & Tone: Selected crisp, modern typography that balances warmth with corporate authority, perfect for executive-level communications.
High-Impact Collateral Design: Engineered seamless application across both high-touch print (business cards, brochures, direct mail) and digital formats (LinkedIn assets, presentation decks).
“Having chatted with Matt, I was struck by his ideas and clarity in what could be done for a leaflet I wanted designed detailing the small group speaking course I teach.
I was left feeling excited and that feeling was sustained throughout the whole design and review process. I was delighted with what he produced and I am so grateful for his professionalism, talent and service. Thanks Matt, you are a star :)”
CREATIVE DIRECTION BRAND DEVELOPMENT MARKETING