Forrest Group
Brand architecture, guidelines & editorial design for a UK HR consultancy
Brand Architecture — Detailed definition of division logos, colour systems and brand hierarchy rules.
Overview
The Forrest Group is a prominent HR consultancy offering specialist people management, employment law, and organisational development services across the UK. To support their expanding portfolio of services, a structured brand development project was executed.
The project unified their brand architecture, established comprehensive brand guidelines, and delivered premium print and digital collateral designed to reflect their authority and corporate professionalism.
Marketing Brochure Cover — Minimalist editorial cover design blending modern visual accents with strong corporate typography.
The Creative Approach
Brand Architecture & Analysis: Streamlining the core parent brand and its subsidiary divisions into a cohesive visual hierarchy that retains clarity across all corporate communications.
Brand Guidelines & System Design: Defining strict visual standards—including colour palettes, logo usage, and grid systems—compiled into an extensive brand manual to guarantee visual consistency.
Stationery & Corporate Collateral: Designing elegant corporate stationery, business cards, and custom presentation folders with interchangeable insert sheets for versatile client proposals.
Brochure Design & Editorial Layout: Structuring high-end marketing brochures produced in both digital PDF and luxury print formats, combining clean typography, custom graphic accents, and intuitive page layouts.
Corporate Stationery & Pocket Folders — Tailored presentation folders featuring interchangeable insert sheets for client proposals.
“Matt provided incredible support with a branding project, where he created new logos and streamlined our branding.
The branding guidelines document was superb and nicely showcased the different brands and their formal colours. Matt then produced our marketing brochure in both digital and print format. The brochures are a thing of beauty and total first class. I wouldn’t hesitate to recommend Matt to any of my contacts.”
BRAND ANALYSIS DESIGN PRODUCTION